PacSun Launches Pac Artist Network Series

California-based youth lifestyle retailer, PacSun, has announced the launch of the Pac Artist Network Series, an extension of the PacSun Collective and a testament to PacSun’s commitment to the arts. This series will feature limited-edition capsule collections designed by emerging artists. The inaugural collaboration features Los Angeles-based artist, Kelly Malka, known for her vibrant and playful style that captures the essence of her hometown. ATRBUTE, a global talent agency representing leading illustrators and artists, facilitated the connection with Malka. 

“The PacSun Artist Network Series is a celebration of emerging creative talents in fashion and art, which are core pillars of PacSun,” says Richard Cox, vice president, men’s and global partnerships, Pacsun. “Working with artists like Kelly Malka allows us to bring innovative designs to our community and beyond as an extension of our PacSun Collective, the community-based creative group that helps to co-create our brand.”

Malka’s exclusive collection showcases iconic LA landmarks through her distinctive illustrations, bringing a fresh and lively touch to PacSun’s fashion offerings. As a first-generation American, Malka’s artistic style is deeply influenced by her Jewish Moroccan heritage, adding a rich cultural dimension to her work. “I’m thrilled to be partnering with PacSun and ATRBUTE on this project,” says Malka. “It’s an incredible opportunity to share my art with a wider audience and celebrate the beauty of Los Angeles through fashion.”

PacSun’s Artist Network Series follows the success of PacSun’s 2024 Festival Campaign, which highlighted young musical talent and their original music, with PacSun assisting in the creation of music videos for their songs, showcasing their commitment to music as another core brand pillar.