Ad Populum to Acquire Smiffys

Ad Populum has acquired Smiffys in a definitive agreement that will include Joel Weinshanker, founder, managing director, Ad Populum leading the worldwide Smiffys business.

Ad Populum will leverage its product development innovation, creative capabilities, and omnichannel retail solutions to work with the existing management team at Smiffys. Building on Smiffys’ history and existing infrastructure, Ad Populum will look to grow Smiffys’ position as a global leader in dress up design, manufacturing, and distribution of costumes and accessories globally.

Smiffys will benefit from Weinshanker’s experience understanding pop culture fandoms to create coveted consumer products, collectibles, costumes and entertainment experiences.

"Smiffys joins the Ad Populum group of full-service, boots on the ground brands that in this day and age are necessary to properly service our retail partners,” says Weinshanker. “Our leading-edge marketing and technological innovation not only provide best-in-class products, but help drive traffic to our partners, creating a truly unique winning offering that is unmatched for consumer demand.”