Scientific Games, Fremantle Continue Licensing Partnership with TV Game Show Brands

Scientific Games and Fremantle will continue their longtime partnership to bring TV game show brands including “The Price Is Right,” “Family Feud” and “Press Your Luck” to lottery players. 

“The Price Is Right” themed games and promotions are available to lotteries in Australia, Canada, France, the UK and the U.S., with “Family Feud” themed games available in Canada and the U.S. and “Press Your Luck” games in the U.S.

"We are delighted to continue this incredible partnership with Scientific Games," says Erica Gadecki, senior vice president solutions, Fremantle. "Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled."

Scientific Games has launched more than 100 different games featuring these evergreen brands over the years across various categories including instant scratch, Fast Play and digital. The game show brands are also featured in the company's digital second-chance promotions and individual winners’ events, as well as multi-state lottery, Linked Games.

"We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together," says Tina Hoover, vice president, licensing, Scientific Games. "Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands. We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years."