Licensing Expo Issue – May 2024Licensing Expo Issue

On the cover, as “Minecraft” celebrates its 15th anniversary and readies for a 2025 movie launch, License Global explores what has made the brand so successful in the licensed consumer products space.

Read our in-depth guide to Licensing Expo 2024 to find out what to expect in Las Vegas, including details about the great keynotes, show activations and the best ways to network, while our latest Changemakers column details the event’s devotion to progress in sustainability and D&I.

Continuing our "Brands at Play" theme, Hasbro, Mattel and Pokémon discuss the importance of play in the world of brand licensing and extension. Spin Master’s Jeremy Tucker talks about building brands and exploring new places to play, and WildBrain’s Lara Ilie discusses how the changing entertainment landscape gives brands a wider range of touch points for fans and families.

“Minecraft” is not the only brand celebrating a milestone this year. Pepsi is continuing to celebrate its 125th anniversary with more ways to experience it through licensing, leaving you “thirsty for more,” and Redibra is celebrating 60 years of business.

You can also find two in-depth reports inside the issue. Our Entertainment Report showcases the latest happenings at several of the biggest global studios, looks at what’s trending in the sector, highlights some of the big movies and TV series that are on the horizon and the opportunities for licensed products that they present. Our Corporate Brand Extension Report looks at how licensing is big business for big businesses.

Also in this issue, SEGA discusses "Sonic the Hedgehog," we discuss the surging interest in Major League Baseball as it racks up huge scores in licensing and how major product deals paired with celebrity opportunities makes TreImage a licensing agency to watch.

Read the issue now!