PacSun and LAFC Extend Partnership

California-based youth lifestyle retailer, PacSun, and Los Angeles Football Club (LAFC), have announced the continuation of their partnership into the 2024 season. Building off the success of last year's collaboration, PacSun and LAFC will continue their community engagement programs with new apparel launches and pre-game activations for fans and as a visible brand presence throughout the stadium during home games. 

"Continuing our partnership with LAFC, we are dedicated to further engaging and deepening our connection with local communities," says Richard Cox, vice president, men's merchandising, PacSun.

"Together, we're combining the worlds of sports and fashion to foster support, participation and a sense of inclusion to unite as many people as possible while increasing fan involvement and strengthening community in both arenas." 

"We're excited to build on the momentum of our partnership with PacSun," says Rich Orosco, chief brand officer, LAFC. "Together, we can continue making a positive impact and growing the LAFC community through our programs and collaborations." 

PacSun and LAFC first announced their collaboration as community outreach partners in May 2023, aiming to elevate fan experiences and strengthen their connection to the local youth community. 

Last year, PacSun and LAFC successfully debuted collaborative apparel at PacSun stores nationwide and online, as well as at BMO Stadium. Fans can purchase the new merchandise in-store, online at Pacsun.com and on-site at the Rose Bowl on July 4 when LAFC takes on the Galaxy.