Swizzels, One Stop Partner for Pins Benefiting Alzheimer’s Society

One Stop has teamed up with Swizzels to sell Love Hearts pin badges to raise funds for Alzheimer’s Society. The deal, brokered between Blonde Sheep Licensing and Louis Kennedy, covers six pin badge designs. 

“It’s great to see the Love Hearts positive messages not only spreading love but raising valuable funds for such a worthy charity,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing.

“Dementia is the U.K.’s biggest killer, and over 900,000 people are living with the condition; the need for support has never been greater,” says Lizzie Pearl, head, corporate partnerships, Alzheimer’s Society. “We’re grateful for the unwavering support of our incredible partner, One Stop, who have already raised over £550,000 for Alzheimer’s Society. This new pin badge, a wonderful spin on a timeless and iconic sweet, will help raise vital funds for our pioneering dementia research and dedicated support services. Together, we can end the devastation caused by dementia, providing help and hope for everyone affected.”

The badges carry classic Love Heart phrases, such as: “Be Kind,” “Dream Big,” “Be You,” “My Hero,” “Hugs” and “Love.” They are on sale until the end of June and 25% of the price of each pin badge sold will be donated to Alzheimer’s Society.

“Almost all of us know someone who has been affected by Alzheimer’s, so supporting the charity is extremely important to everyone here at One Stop,” says Jack Taylor, community and partnerships manager, One Stop. “Not only are we incredibly proud of this new range of merchandise, but we’re also excited to partner with Swizzels for the campaign. We hope the proceeds raised will make a real difference to Alzheimer’s Society.”