MINISO Opens New Paris Flagship on Champs-Elysées

MINISO celebrated the grand opening of its new flagship store in Paris on Saturday, June 22. Situated at 104 Avenue des Champs-Elysées, the store sits in the heart of the city’s most iconic shopping district. The grand opening achieved a new MINISO record for single-day sales outside of mainland China.

The new MINISO Champs-Elysées brings an eye-catching design to the famous avenue.

The Paris flagship, MINISO’s largest store in Europe, marks a significant milestone for MINISO's ongoing global expansion. The strategic approach focuses on establishing large-format stores in key, high-traffic areas. These “Super Stores” offer customers an immersive MINISO experience, showcasing the brand’s product range across categories like household goods, cosmetics, stationery and more.

The new flagship features IP collections such as Sanrio, Disney and Barbie.

“The new flagship store in Paris is another exciting step forward for MINISO,” says Vincent Huang, general manager, overseas distributor markets, vice president, MINISO. “Following the successful launch of Super Stores in Times Square and Oxford Street, this prestigious Parisian location further solidifies our commitment to the ‘Super Store’ strategy and its role in elevating the customer experience and propelling our global brand recognition.”

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