Mattel Films Announces Plans for ‘Monster High’ Feature Film

Mattel has partnered with Universal Pictures and Academy Award-winning producer/screenwriter, Akiva Goldsman, under his banner, Weed Road, to develop “Monster High,” a live-action theatrical film featuring an original story based on the popular fashion dolls imagined as the children of legendary monsters.

Introduced in 2010, “Monster High” immediately became a beloved expansive universe rich with inclusive storytelling and doll play, fostering a fandom that spans generations. The brand continues to encourage fans of all ages to embrace their authentic selves and what makes them unique.

 “‘Monster High’ helps fans discover the great beauty in being true to yourself and celebrates the unique sensibilities at the core of who we are as individuals,” says Robbie Brenner, president, Mattel Films. “We’re proud to partner with Universal Pictures and the brilliant Akiva Goldsman to usher this important message to audiences worldwide.”

“I’ve been fascinated by ‘Monster High’ since my daughters were obsessed with the dolls as kids” says Goldsman. “I’m thrilled to once again join forces with Robbie Brenner and our friends at Mattel to help bring this iconic property to life.”

In addition to “Monster High,” Mattel Films has feature films in development for iconic IP, including American Girl, Barney, Hot Wheels, Bob the Builder, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Matchbox Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master and Wishbone. Mattel Films is also developing Christmas Balloon, a holiday family drama based on a new IP.