Jo Malone London Partners with Paddington

Jo Malone London has announced a collaboration with Paddington for a series of limited-edition scented gifts.

At the heart of the collection is a cologne that celebrates Paddington’s favorite snack, the marmalade sandwiches he hides beneath his famous red hat. A refined take on the most British preserve, Orange Marmalade blends warm woods with orange zest to create a golden fragrance.

In addition to the cologne, there are four limited-edition gift collections – including one presented in a special trunk design, inspired by Paddington’s suitcase – featuring Jo Malone London favorites across cologne, home and bath & body categories.

‘A childhood favorite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline – always with a picnic in tow,” says Jo Dancey, global brand president, Jo Malone London. “When it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with – or marmalade sandwich, come to that.”

‘We are delighted to be partnering with Jo Malone London to celebrate the marvelous Orange Marmalade scent inspired by Paddington’s favorite food,” says Françoise Guyonnet, executive vice president, Kids Brands, Studiocanal, chief executive officer, The Copyrights Group. “It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully.”

Related:Lost & Found Paddington Collection Launches

The full limited-edition collection includes