A Conversation with Bandai Namco on Navigating the Changing Licensing Landscape

Aadil Tayouga, director, licensing and business strategy, Bandai Namco joined Ben Roberts, EMEA Content Director, License Global at Brand Licensing Europe 2023 to discuss the power of fandom, global fan favorites “Tekken 8” and “Elden Ring” as well as the grand return of classics such as Tamagotchi and PAC-MAN.