Wyncor Taps Former MGA Exec Fatima Chafai Isorce as VP, Global Marketing

Wyncor, a recently established toy company, has appointed former MGA Entertainment marketing executive, Fatima Chafai Isorce, to lead its global marketing efforts. Chafai Isorce will report to Julian Jacob, chief executive officer, Wyncor.

Chafai Isorce will be responsible for the global marketing strategy and execution of the company’s range of products, including Miraball, Magic ReClay and SwopPop. Additional products include Mon Ami and Oozy Squeezy.

Wyncor holds global rights from companies such as Paramount, Hasbro, Miraculous Corp and Emoji Company to manufacture and distribute select products from the Wyncor line. Brands include Paramount’s “Teenage Mutant Ninja Turtles” and “SpongeBob SquarePants,” Spin Master’s “PAW Patrol,” Hasbro’s “Peppa Pig,” My Little Pony, Transformers and “Monopoly,” Miraculous Corp’s Miraculous and Emoji.

In her new role, Chafai Isorce will develop and implement global marketing strategies, identifying growth opportunities and consumer trends. She will elevate the brand’s global presence through impactful messaging across all marketing channels and materials and lead the creation, execution and optimization of multi-channel marketing campaigns, including digital, social media, TV, print and in-store promotions, collaborating with the creative team to produce content that resonates with target audiences. She will also build and maintain strategic partnerships with key stakeholders, including agencies, distributors and retailers, and collaborate with licensing partners to expand audience reach. 

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“As a leading innovator in the toy industry dedicated to creating joy and inspiring imagination in children around the world, we are delighted to welcome Fatima to our team,” says Jacob. “As a strategic thinker with a deep understanding of international markets, consumer behavior and brand management, she will play a pivotal role in driving our global growth, enhancing our market presence and ensuring our products continue to captivate and delight children everywhere.”

“Joining this dynamic and innovative toy company is an exciting opportunity to contribute to a legacy of creativity and joy,” says Isorce. “I am eager to work alongside the talented team to inspire the imaginations of children and families around the world, continuing to deliver exceptional experiences and cherished memories for generations to come.”

Prior to joining Wyncor, Isorce served as a senior marketing executive at MGA Entertainment, leading the marketing strategy for all the company’s brands, including L.O.L Surprise, Bratz, Little Tikes, Rainbow High, Poopsie and Na Na Na Surprise. She previously worked for over six years as Brand Manager at Chupa Chups managing the Chupa Chups and Mentos portfolio and five years at Scotts Miracle-Gro as a group brand manager.