Moose Toys Launches MrBeast Lab Toy Line

Moose Toys has released a new toy line, MrBeast Lab, co-created with internet personality, MrBeast, aka Jimmy Donaldson. The MrBeast Lab line features small-scale collectibles and action, vinyl and collector’s figures. The line will be available in the U.S. in July, and additional global markets through the fall. 

The extensive range includes the MrBeast logo and includes collectibles and action figures in a variety of scales, authentic designs, quality finishes and color combinations. Adding to the collectability are varying ranges of rarity found throughout the multi-product line and display-ready packaging. 

“This collection is the result of two of the world’s best creators joining forces to develop the most groundbreaking new toy brand,” says Paul Solomon, chief executive officer, Moose Toys. “When we find partners like MrBeast, who share our irreverent spirit and appetite to disrupt, the sky is the limit. Today’s launch is just the beginning of what’s to come for Moose and MrBeast as we continue to develop the brand to new heights.” 

MrBeast will feature the line in new content on YouTube, fueling fan demand for the products. His YouTube channel is the No.1 most subscribed channel in the world with more than 289 million subscribers, generating over 2 billion views monthly and amassing an astounding 52 billion lifetime views. 

Related:Moose Toys and MrBeast Join Forces

“Moose Toys is always pushing boundaries to innovate in new ways, and we’re going to blow up the toy industry with this line,” says Donaldson. “Their dedication to the smallest details and challenging themselves to go beyond the point of disruption is how I approach every aspect of my brand. I’m super pumped about this partnership and know my fans are going to love it.”    

The full MrBeast Lab line includes MrBeast Lab Swarms, MrBeast Lab Mutators, MrBeast Lab Vinyl Figures and MrBeastLab Collector Figures. 

For the first time, Moose Toys will exhibit at San Diego Comic-Con to support the new brand with exclusive MrBeast Lab Swarms and Mutators and giveaways July 25-28. The release of the new MrBeast Lab line will ramp up this fall with a sweepstakes spanning several US and international markets.