“Project Runway” a Runaway Licensing Success

The Weinstein Company has completed five multi-year licensing agreements with category partners to coincide with the airing of the fourth season of the Emmy-nominated hit fashion design competition series, “Project Runway.” This marks the first time “Project Runway” has extended the brand with a series of licensing partners in consumer products. The licensees include Aaron Company, Brother International, Prym Consumer, Robert Kaufman Fabrics, and Simplicity Pattern Co. The partners are currently developing collateral, for both in store and online that will expand the “Project Runway” brand into retail channels globally.

The “Project Runway” licensing program was structured by ACI Licensing on behalf of The Weinstein Company.