"Postman Pat" Delivers Around the World

Entertainment Rights’ "Postman Pat" has launched on China’s national television network, China Central Television. The show debuted on CCTV’s children’s channel—one of 16 individual channels—which has some 200 million viewers. CCTV has acquired 106 episodes of the series.

ER has also secured DVD distributor YiZhouRen as DVD partner for the brand in Chinese-speaking territories. U Young, China’s largest operator in children’s media, and CCTV’s advertising agency are acting as ER’s licensing agent for the region.

ER is currently in discussions with two publishing partners to be finalized in autumn 2008, with consumer products set to roll out in 2009.

The new BBC commission "Postman Pat–Special Delivery Service (SDS)" is due to air on CBeebies this autumn, and has also generated international sales.

Newly signed key deals include ABC (Australia), DRTV (Denmark), TV4 (Sweden), Rai Sat (Italy) MNET (South Africa), MBC (Middle East), ATV (Hong Kong) and True Vision (Thailand). SF Norge (Nordics) and Lusamondo (Portugal) have also come on board as DVD partners for the region.

A new "Postman Pat SDS" DVD will hit stores later in the year, followed by a nationwide retail toy launch early in 2009.