Lucky Brands Goes “Under” Cover

Lucky Brand Jeans, known for their great-fitting, vintage-inspired jeans, is introducing Lucky Brand Underwear and Loungewear. Directly inspired by the individual style of Lucky Brand Jeans’ men’s and women’s apparel lines, Lucky Brand Underwear and Loungewear reflects the brand’s strong rock ‘n’ roll roots, signature sense of humor, and vintage feel. Lucky Brand Underwear and Loungewear is being produced under license with wonderbrand, a San Francisco-based company established by Joe Boxer Founder, Nick Graham, and will be distributed through Lucky Brand Jeans current sales channels. The Men's premiere Lucky Brand Underwear and Loungewear collection hits stores in August 2008, and Women's will follow in October. The Men's premiere Lucky Brand Underwear and Loungewear collection hits stores in August 2008, and Women's will follow in October.