Fashion UK Inks U.K., EMEA ‘Molang’ Licensing Deal with Millimages

Fashion UK has announced an exclusive multiyear partnership with Millimages for “Molang,” for children and adult apparel and accessories across the U.K and EMEA.

Fashion UK will design ranges of products featuring the popular “Molang” characters, with collections planned across apparel, accessories and footwear.

“We are thrilled to partner with Millimages for such an iconic brand as ‘Molang,’” says Ingrid Wojcik, head, licensing Europe, Fashion UK. “‘Molang’s’ fun, whimsical style and positive messages of friendship and adventure translate perfectly into products that both children and adults will love.”

The Fashion UK announcement follows several recent “Molang” deals, including a toy, gift and accessories deal with Heathside Trading for the U.S., U.K. and Europe, a partnership with Player 2 gaming agency for video games and digital entertainment worldwide and the global launch of a second “Molang” YouTube series.

The “Molang” brand has had huge exposure and engagement worldwide with 712 million views on YouTube Kids and 18 million on the adult YouTube channel. In 2023 alone, “Molang” gained 821 thousand Tik Tok subscribers and 335 thousand on Instagram.

The deal was brokered by Kirsty Guthrie, KJG Ltd, for and on behalf of bRAND-WARD, Millimages’ Licensing Agent in the U.K.

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