‘Molang’ Adds U.K. Partners PMS International, Helen Exley London

bRAND-WARD, licensing agent for “Molang” in the U.K. and Millimages, has announced two new deals with PMS International and independent giftbook publisher, Helen Exley London for gift books. 

PMS has taken on rights for amusement, leisure, theme parks and festivals in the U.K., ROI and MEA, and outdoor leisure products for the U.K., ROI and EMEA, while Helen Exley has English gift book rights worldwide excluding Japan and Korea.

“We’re loving the ‘Molang’ brand,” says Charlotte Smith, sales and operations director, Helen Exley Giftbooks. “It’s a great brand fit for Helen Exley Giftbooks and we’re looking forward to launching at the Frankfurt book fair this autumn following a very positive response from international customers already.”

“PMS are delighted to be partnering with Molang,” says John Costi-Mouyia, international licensing director, PMS International. “The appetite for Korean and Japanese cute and squishy styling has been in the ascendency over recent times. We look forward to distributing ‘Molang’ throughout our extensive leisure and attractions network.”

“We have always known that ‘Molang,’ The Ambassador of Kindness, would be well-positioned for success in the U.K., providing its broad fanbase, from young adults to kids, with a positive model that youth around the world have been craving,” says Jean-Philippe Randisi, founder, bRAND-WARD. “So, although we are not surprised, we are thrilled to see that the U.K. really is falling in love with ‘Molang.’”

Related:bRAND-WARD Named Licensing Agent for ‘Molang’ in the U.K.

bRAND-WARD was appointed by Millimages to represent MOLANG in the U.K. in December 2023. Since then, the agency, with the support of Kirsty Guthrie (KJG Ltd) and Maggy Harris (BlueSkye Licensing), has closed several deals, including Fashion UK for apparel, accessories and footwear in the U.K. and EMEA, and Heathside for toys, gifting and toiletry in the U.K., Europe and the U.S.