February 2024February 2024

Those passionate about Dungeons & Dragons will tell you it isn’t a game but a way of life. This issue’s cover story goes inside the game and how, through licensing, its 50-year legacy will continue to cement D&D as the premier roleplaying game for generations to come through licensing.

License Global isn’t just the industry’s thought leader; we are also trend forecasters. Our Fashion supplement covers how licensing has transformed apparel and accessories collections from children’s fashion to city streetwear. Style isn’t solely about clothing. Cosmetics, skincare and perfumes are categories increasing in popularity where licensing can help extend their reach. In fashion, trends change rapidly, but licensing can help brands strike while the iron is hot.

It’s officially Toy Fair Season, and License Global’s Toy Supplement reports on the names you know and the companies behind the hottest plush, games, sets action figures and much more.

Speaking of games, the Super Bowl is on Feb. 11 in Las Vegas, Nev. Before the big game, the National Football League shared how its licensing program will keep American football at the top of fans’ minds all year long.

Food and beverage licensing collabs have earned major social media buzz. However, Chiquita and the Hershey Company are leaning into their long-standing heritage to build their respective licensing programs. Read more about their strategies in the issue.

License Global has also revised its Brand Anniversaries list, which is located in this issue.

Read the issue now!