Bravado Announces New Leadership Structure

Universal Music Group’s (UMG’s) merchandise and brand management company, Bravado, has announced new leadership appointments to help support the company’s roster of artists and brands.  

The new structure includes the hiring of Colin McIntosh as chief financial officer as well as the promotions of Ashley Fogerty, who now oversees business affairs; Bill Ashton, who is now senior vice president, commerce; Brian Schechter, who now oversees brand management; Keith Taperell, who now oversees licensing and Stacie Swanson, who now holds the newly created role of vice president, artist strategy.  

“Over the past couple of years, we have worked to create an organization that better serves the needs of our global roster,” says Matt Young, president, Bravado. “Helping artists connect with fans around the world will always be our driving force, and I'm excited to announce this new leadership, who will ensure that artists’ visions are brought to life.” 

Along with Fogerty, Ashton, Swanson and Schechter, the following executives will report to Young: 

Briana Farrell has been promoted to vice president of U.S. retail. She and Taperell will report to Ashton.