Ground Up x Foot Locker Europe Launch ‘Sesame Street’ Collab

Selection includes Elmo and Cookie Monster styles.

License Global

June 26, 2024

1 Min Read
Cookie Monster Ground Up shoes.
Cookie Monster Ground Up shoes.Ground Up

Ground Up International, a sneaker brand, has announced its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection. This collaboration is inspired by Sesame Street personalities, including Elmo and Cookie Monster. The collection features characters styled with urban flair. They are set to release at select Foot Locker stores across Spain, the Netherlands, Germany, France, Italy, the U.K. and Belgium. This collection features two silhouettes in all toddler and youth sizes with elastic laces. 

The Elmo court sneaker features bright-red color and fuzzy details. Plus, the classic court sneaker silhouette combines both style and comfort for all-day wear. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like