Wondery Kids and Wow in the World Expand Consumer Products Program

Podcast studio, Wondery, and kids and family podcast, “Wow in the World,” have announced the expansion of a first-of-its-kind consumer products program inspired by the No.1 science podcast for kids and their grown-ups. Screen-free audio company, tonies, and toy and games maker, Goliath, join makers of premium STEM toys, Thames & Kosmos, as the team brings podcast-to-play to build out the first 360-degree IP based on a podcast. 

Wondery Kids x “Wow in the World” consumer products invite kids and their grown-ups to tap into their curiosity and connect to the world around them. This fall, tonies will launch physical, screen-free audio products while Goliath will release several interactive, imaginative products across toys and games. More details on the Wondery Kids x Wow in the World products from tonies and Goliath will be unveiled this fall ahead of their retail debut.

Created by Tinkercast and hosted by renowned podcast pioneers and New York Times-bestselling children’s book authors Guy Raz and Mindy Thomas, “Wow in the World” is a beloved part of family routines, and is set to become the first kids and family podcast to deliver a 360° lifestyle franchise. “Wow in the World” strives to meet fans where they are, whether they are listening, playing, reading, attending IRL experiences, or learning at school. The launch of consumer products inspired by “Wow in the World” joins other fan engagement touchpoints for this podcast series including a New York Times-bestselling book series published by HarperCollins, a sold-out live tour that meets fans across the country, and TinkerClass, the first-of-its-kind “podject” (podcasts and projects)-based learning initiative for schools in grades K-5. 

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 “Podcasts complement families’ daily routines and Wondery is committed to developing exciting ways for kids and their grown-ups to further engage with their favorite podcasts,” says Nicole Blake, chief brand pfficer, Wondery. “By onboarding innovative new products from tonies and Goliath, we are scaling up our scope of offerings and extending one of the most popular kids and family podcasts, ‘Wow in the World,’ into a true consumer products franchise.”

 “Everything we do at Tinkercast and with ‘Wow in the World’ is intended to inspire awe, laughter and learning,” says Meredith Halpern-Ranzer, chief executive officer, Tinkercast. “We are so proud to bring more WOW to kids’ worlds through toys, games and listening experiences that connect imagination to physical play and kids to their grownups through the upcoming consumer products line.”

For information on Wondery Kids and “Wow in the World” consumer products opportunities, please contact Retail Monster at Retailmonster.com or visit booth R192 at Licensing Expo. 

Wondery chief brand officer, Nicole Blake, and podcaster, Guy Raz, host of “How I Built This” and “Wow in the World,” will share insights in a keynote session on May 22 at Licensing Expo.