WB Discovery Global Consumer Products, International Olympic Committee Team Up

Warner Bros. Discovery Global Consumer Products (WBDGCP) is collaborating with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the Looney Tunes characters with products beginning to roll out now through 2026. Looney Tunes characters will take starring roles on Olympics-themed products from premier licensees.  

WBDGCP has also partnered with eight National Olympic Committees (NOCs) from countries, including the U.S., Italy, Australia, New Zealand, Poland, Spain and Mexico to create country-specific Olympic Team x Looney Tunes merchandise, plus Paralympic Team x Looney Tunes merchandise for the U.S. and Brazil. 

In each country, WBDGCP will work with licensees across major product categories, including fashion and sportwear, toys, collectibles, sporting goods, beauty and grooming, home and seasonal. Licensees and retailers signed on to participate include leading trading pin manufacturer, Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the U.S.; Jóma in Spain; BIG W in Australia; The Warehouse in New Zealand; Carl’s Jr., Hockey Exportprint, Regalos Siglo XXI, Blackstorm in Mexico; Reserva, Grow, Club Comics, Kameleon Bags in Brazil and others in Poland and Italy. Bioworld, Mad Engine, Freeze and Isaac Morris have also collaborated on products. In addition, the WB Shop will carry a selection of officially licensed products.

“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” says Robert Oberschelp, head, Warner Bros. Discovery Global Consumer Products. “The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism and competition making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”

“Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence,” says Anne-Sophie Voumard, managing director, television and marketing services, IOC.

The Looney Tunes have a long association with sports, including a past product collection featuring Team USA that debuted during the 1996 Summer Games in Atlanta. 1996 also introduced fans to the beloved “Space Jam” in which the Tune Squad were cemented as sports icons and paved the way for 2021’s “Space Jam: A New Legacy.”