‘Peppa Pig’ Adds Master Toy, Theme Park Attraction

Entertainment One has tapped Jazwares and Merlin Entertainments to support its popular preschool series.

EUROPE–Entertainment One has revealed a slate of new partnerships to further expand its preschool property "Peppa Pig" across the GAS region.

First, eOne has appointed Jazwares to serve as its master toy partner in Germany, Austria and Switzerland. The agreement will see the toy manufacturer develop a line of figures, play sets and plush, which is set to launch in September.

Meanwhile, Merlin Entertainments, eOne’s global attractions partner, has signed on to create “Peppa Pig” Land at Heide Park Resort in Lower Saxony, Germany. The new attraction will allow families to explore six themed scenes, participate in meet and greets with characters Peppa and George and experience a “Peppa Pig” gift shop as well as three specially designed rooms at the Heide Park Adventure Hotel. Local network Super RTL will also support the launch.

“We’re excited to have Jazwares on board as the master toy partner for ‘Peppa Pig’ across the GAS region,” says Ami Dieckman, senior vice president, international licensing, family and brands, eOne. “With Super RTL bolstering broadcast and Merlin readying the brand’s first German theme park attraction, we have an incredibly strong foundation to build a consumer products program and we look forward to taking the property to new heights.”

eOne has also partnered with Simba for outdoor toys, Ravesburger for games and puzzles and Character World for home and bedding, which will be available across Europe in September.