Bath & Body Works, Netflix Intro ‘Bridgerton’ Fragrance Collab

Bath & Body Works has announced a yearlong partnership with streaming service, Netflix, to bring storytelling to life through the power of fragrance in the first collaboration of its kind for the brand. 

“At Bath & Body Works, we aim to forever transform the viewing experience for millions of Netflix fans by allowing the power of fragrance to transport them like never before into their favorite stories and scenes,” says Maurice Cooper, chief customer officer, Bath & Body Works. “Scent is the most evocative of all our senses – it heightens our emotions, experiences and memories – and we want to take fandom for all those who love Bath & Body Works and Netflix to new levels through this inspiring new partnership.” 

After a weekend of teasers from Bath & Body Works resulting in an outpouring of excitement and chatter across social media, the fragrance maker has revealed the first product collection of the partnership inspired by Shondaland’s hit regency drama series on Netflix, “Bridgerton.” The exclusive, limited-edition “Bridgerton” assortment is inspired by scenes, characters, key icons and moments from the show, and comes just ahead of the Season 3 premiere – Part 1 on Thursday, May 16 and Part 2 on Thursday, June 13 on Netflix. 

Bath & Body Works’ full “Bridgerton” collection will launch on March 25. The collection will include four exclusive fragrances and several accessories celebrating key icons and scenes of the show.