Hasbro Helps Fans Get ‘Pony-fied’

Hasbro has teamed up with Kidada Jones and Soho Fashions to launch a collection of My Little Pony hair extensions and accessories sold at Soho Fashions mall kiosks across the U.S.

The Kidada for My Little Pony collection features an array of single- and multi-colored hair extensions, cutie marks accented with crystals, character hair charms and more.

Soho Fashions stylists will be on hand at the kiosks to help fans “ponyfy” themselves when they purchase any My Little Pony hair accessory.

“We are thrilled to be able to bring the beloved and iconic My Little Pony brand to life through fashion and pop culture and provide fans of all ages a fun and engaging ‘pony-fied’ experience with the Kidada for My Little Pony hair accessories,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro.