Live at Licensing Expo: A Conversation with Minecraft
Federico San Martin, head, consumer products, Minecraft, talks about the hit video game and its consumer product success at Licensing Expo.
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Federico San Martin, head, consumer products, MinecraftLicense Global
“Minecraft” is one of the biggest video games in the world, and it has an extensive licensed consumer products program to boot. That’s why “Minecraft” exhibited for the first time at Licensing Expo this year. McKenna Morgan, content editor, License Global, had a chat with Federico San Martin, head, consumer products, Minecraft, to learn about what makes this property such a hit and why Licensing Expo was the place for them to be.
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