Nick Signs Wide-Reaching Paw Patrol Deal

Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring the Nick Jr. preschool brand Paw Patrol to a range of products.

The new Sambro line will include arts and crafts, novelty, pocket money, stationery, wheeled toys and bags to be sold across a number of territories including the U.K., Ireland, France, Spain, Czech Republic, Hungary, Romania, Serbia, Montenegro and Slovenia.