Braum’s Ice Cream Adds ‘Daniel Tiger’s’ Toys to Kids’ Meal

Fred Rogers Productions has partnered with Braum’s Ice Cream & Dairy Stores to bring “Daniel Tiger’s Neighborhood” gifts to kids’ meals at participating locations.

Beginning next month, the collaboration will see the toys be added to Braum’s 290 locations in Oklahoma, Kansas, Texas, Missouri and Arkansas. Braum’s will include one-of-three “Daniel Tiger’s Neighborhood” gifts in every kids’ meal, while supplies last. Kids’ meal surprises will include a special tote bag featuring Daniel Tiger and his friends, the DVD, Explore the Neighborhood of Make Believe with Daniel Tiger and Friends and a set of stickers featuring characters from the series.

The news adds to previously announced deals for the “Daniel Tiger’s Neighborhood” brand including partnerships with Simon & Schuster (publishing), Kahootz Toys (novelties and toys), ASO (bandages) and Kurt Adler (ornaments and stockings).