Over 150 Exhibitors Confirmed for Brand Licensing Europe 2024 with Five Months to Go

Characters outside ExCeL London at BLE 2023, License Global

As we enter the five-month countdown to Brand Licensing Europe (BLE) 2024, 157 companies have already been confirmed to exhibit, including six first-timers – 24 Hours of Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast.   

Europe’s leading event for licensing and brand extension returns with a slightly earlier timeline this year – Sept. 24-26 – and will take place at ExCeL, London. Visitors can register their interest now and will be notified automatically when registration opens in early June.   

157 exhibitors are confirmed to date, bringing thousands of brands to BLE from all categories. Here’s a taster: 

Pokemon Stand at BLE 2023

“The exhibitor list is already showing some amazing brands from across all categories, which is a testament to the event’s strength within the European licensing industry,” says Ella Haynes, event director, Brand Licensing Europe. “It is quite simply the only place for European retailers, manufacturers and brand owners to meet, do business and sign deals that will decide what branded products consumers will be buying from December 2024 and beyond.” 

Last year, 9,649 licensing professionals attended BLE. Visitor numbers increased by 28% and the show attracted record numbers of retailers and visitors from France, Italy, Germany and Spain (FIGS) (also up 28%), showing the strong appetite for branded consumer products at retail.   

Attending retailers included buyers from Uniqlo, Zara, Amazon, Benetton, The Entertainer, ASOS, C&A, H&M, Calzedonia, Carrefour, Fat Face, Galeries Lafayette, Harrods, Aldi, Decathlon, Diechmann, Next, El Corte Ingles, Forbidden Planet, Frasers Group, Primark, Poundland, Accessorize, Marks & Spencer, Matalan, Card Factory, Hamley’s, Claire’s Accessories, HMV, Iceland, John Lewis & Partners, Legends, Lidl, Lipsy, Asda, Selfridges and many more. 

In addition, over 5,100 meetings were pre-arranged in the show’s Event Platform (a 17% increase over 2022) and many thousands more took place onsite. 

“BLE is a must-do for anyone in the business of licensing,” says Rob Corney, group managing director, Bulldog Licensing. “There’s no other venue in Europe at which so many brand owners, licensees and retailers gather in the same place at the same time, giving us the perfect opportunity to showcase our property plans for the year ahead … and more.”